Life often takes us on a different path to the one we had planned or envisioned. Through the difficulties and challenges, we usually come out stronger and having grown as a person. With a career in Buying at Selfridges, John Lewis and Waitrose, Siân no longer felt fulfilled and needed a greater purpose after the loss of her parents. Frustrated by the lack of affordable, luxurious pyjamas in beautiful cottons and wonderful cuts, Siân Esther was launched as a British pyjama brand, to provide women with effortless and elegant nightwear that was traditional and yet fun and would provide a solution for what to wear at breakfast, when hosting guests or holidaying with friends.
Siân Esther seeks to support disadvantaged women have a safe night’s sleep through its partner charities and help these women fulfil their dreams. We want to give the feeling of comfort and security, like when you put on a pair of pyjamas.
The capsule collection is designed in the UK and inspired by Sian’s Mother’s ethos of fewer, better quality pieces. The purpose-driven brand is best known for its blue and white focus and thoughtful details. We work with artisans in India and Cambodia who use classic textile techniques to bring the designs to life.
“This is where my voice can be heard. The management team lets us share ideas on problems and takes care of us. That motivates us.” Silk Collection, Team Member.