Celebrating National Entrepreneurs Day with Siân

Celebrating National Entrepreneurs Day with Siân


Starting your own business is a leap of faith. For me, after losing my parents I felt that life was too short not to try and that I would regret it if I didn’t give it a go. Entrepreneurship had always appealed to me.  I remember listening to the founder of Easy Jet, Stelios and being totally inspired by what he had to say at a school entrepreneurs day and loved my Economics lessons, especially when my teacher used Innocent Smoothies as case studies.


Then when I started my career at Selfridges and later at John Lewis, I loved meeting new and upcoming brands who would visit me in the Buying Offices. I was fascinated by their brand journeys and the passion they oozed for their products.


So starting up my own brand had always been something I wanted to do, once I had gained what my parents would call as decent, real life commercial experience.  I have always loved pyjamas and that feeling of unwinding when you put your PJs on at the end of the day, so knew pyjamas would play some part in the business. My Father had also had bad eczema and so I distinctly remember him investing in pure, fine cotton, button-up pyjamas.


The journey, as many entrepreneurs would say has had its great highs and many lows.  Times when I have featured in National publications have made my heart skip a beat and other times I have greatly missed the coffee machine chats about the weekend or simply batting ideas back and forth about new collection updates.


Overall though, I have loved the experience and still get pure joy when an order pops up on my phone. The moment when you realise others like what you do too. It can feel like a long, bumpy ride but I am in it for the long haul and am taking things slowly to organically build a sustainable business that hopefully will stand the test of time.

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