About Siân Esther London: Luxury Pyjamas

At the heart of Siân Esther is our mission to support women in need and give back the feeling of a hug, like when you put your pyjamas on. We have partnered with The Luminary Bakery who offer a fantastic programme helping disadvantaged women with the opportunity to build a future for themselves through baking.  I want to support these women to dream big, and what could complement PJs better than a warm cinnamon bun!

British Designed Pyjamas: The Siân Esther Story

Life often takes us on a different path to the one we had planned or envisioned. Through the difficulties and challenges, we usually come out stronger and having grown as a person. With a career in Buying at Selfridges, John Lewis and Waitrose, Siân no longer felt fulfilled and needed a greater purpose after the loss of her parents. Frustrated by the lack of affordable, luxurious pyjamas in beautiful cottons and wonderful cuts, Siân Esther was launched as a British pyjama brand, to provide women with effortless and elegant nightwear that was traditional and yet fun and would provide a solution for what to wear at breakfast, when hosting guests or holidaying with friends.

The capsule collection is designed in the UK and inspired by Sian’s Mother’s ethos of fewer, better quality pieces.  The purpose-driven brand is best known for its blue and white focus and thoughtful details. We work with artisans in India and Cambodia who use classic textile techniques to bring the designs to life.

Our Charity Partner

From the start of Siân Esther, it was important to us to build a brand of purpose and one with a heart. 

£3 of your purchase covers the resources needed for a disadvantaged woman in London to train at Luminary Bakery and build her career.

The Luminary Bakery is a social enterprise supporting the UK's most disadvantaged women to reach their potential. Through baking they take women on a journey to employability and entrepreneurship and equip them with transferrable skills to live independently.  They provide training, employment & community to empower women to move forward from past trauma into an exciting future.

We have so far supported one woman through the full training programme and have bought course ingredients and resources for a month.  

Our Values

Siân Esther has been built on our ethos of fewer, better quality pieces that will stand the test of time - please refer to our pyjama care guide below for how to look after your PJs. We strongly believe in slow fashion and our collection is designed to transcend the seasons and have a timeless appeal.  The premium milled fabrics are chosen for longevity.

Our factory is SEDEX certified which means that they protect the people working in their supply chain and manage their social and environmental performance.


Siân Esther Pyjama Care Guide

Cotton Pyjama Care:

To prolong the lifetime of your cotton pyjamas, please follow the care instructions provided on the garment. The items can be machine washed at 30 degrees on a reduced wool cycle. Always iron on the reverse and please be careful not to catch our pom-pom or metallic trims! 

Silk Pyjama Care:

Our Silk pyjamas are made from traditional handwoven Cambodian silk fabric, we therefore we advise you treat your nightwear delicately by hand washing and only using silk detergents. Do not leave to soak for a long period and do not wring out as this can damage the fibres.